EVENTS, CLIENTS, AND MORE
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Brands We’ve Worked With
EVOLUS – Evolux Rewards Pilot Activation
NuBella Med Spa | Irvine, California
As part of Evolux Rewards, Evolus partnered with 6th Ave Group to develop and execute the first pilot 90 Day Sprint designed to test a scalable patient engagement framework for aesthetic practices.
Rather than hosting a traditional med spa event, the objective was to create an elevated, experience-driven activation that increased patient loyalty, helped drive sales, and generated authentic social content, all while positioning Evolus as a brand invested in helping practices grow beyond the treatment room.
OUR ROLE:
Developed the event strategy as part of the Evolux Rewards pilot program
Produced the complete event experience from concept through execution
Worked directly with the Evolus corporate marketing team and local territory representative
Created the event theme, guest journey, and activation strategy - made sure this wasn't just an event but something that actually drove revenue
Managed guest invitations, RSVPs, and waitlist communications
Coordinated vendors, creative partners, rentals, and branded merchandise
Produced custom signage, gifting, and branded event elements
Managed day-of production and logistics
Directed professional photography and video production
Developed pre-event, live event, and post-event social media content
The Activation
The NuBella Social Club welcomed more than 60 guests for an exclusive evening celebrating community, aesthetics, and patient appreciation.
The event combined premium hospitality, curated gifting, educational moments, and highly shareable experiences to create a memorable activation that extended far beyond a single evening. Designed as the first implementation of the Evolux Rewards event framework, the activation demonstrated how strategic in-person experiences can become a powerful driver of patient retention, sales, referrals, and brand loyalty.
ACTIVATION HIGHLIGHTS
60+ attendees
First Evolux Rewards pilot activation
Evolus corporate marketing team in attendance
Professional photography & videography
Custom branded merchandise
Premium gifting experience
Insert stat about views or sales here - need to ask if I can share
Content captured for long-term marketing use
THE RESULT
The success of the NuBella Social Club validated a repeatable event strategy that transforms patient appreciation into a scalable marketing initiative.
By combining thoughtful event production, authentic community building, and content creation, 6th Ave Group delivered an activation model that helps aesthetic practices strengthen patient relationships while reinforcing Evolus' commitment to supporting practice growth.
KILOH + CO - Detroit Lions Wives & Girlfriends VIP Brunch
An exclusive VIP Brunch hosted by our client Kiloh & Co. for the Detroit Lions Wives & Girlfriends. The brunch brought together 50 women for an exclusive Game Day for the Girls moment that they’ll be talking about for months to come.
OUR ROLE:
50 VIP guests (Detroit Lions Wives & Girlfriends)
Full brunch + mimosa bar secured through trade
Interactive event activations
Curated gifts and swag bags for every attendee
Secured trades and collaborations to cover venue, food, beverage, activations, and gifting
Procured, curated, and executed branded swag bags
Managed day-of event vendor and sponsor coordination
Delivered a seamless, elevated guest experience from start to finish
SKN MEDICAL SPA - Facial Event
A curated client acquisition event designed to attract new clients through a mini Diamond Glow facial experience. Guests booked in pairs, with at least one friend required to be a new client making it a creative way to drive growth while offering a fun, social skincare experience.
OUR ROLE:
Conceptualized the event structure around client growth strategy
Secured and managed trades + collaborations for activations
Coordinated full event-day experience and vendor support
Oversaw content creation (photo, video, and social media strategy)
Advised SKN to offer free gifts in exchange for Google reviews and Instagram story tags, boosting digital visibility and engagement
STRYKER x PELOTON
Curated a special event for our client, Nurse.com, with Peloton Studios NYC and Stryker. This event was a sponsored ride exclusively for nurses, blending wellness, recognition, and brand engagement. This unique giveback ride highlighted Stryker’s commitment to healthcare workers while delivering an unforgettable experience in a premium setting.
OUR ROLE:
Concepted and executed the event experience from start to finish
Managed all sponsor communications and deliverables
Coordinated with Peloton Studios, Stryker, and Nurse.com
Provided full event-day management and coordination
Directed professional photography, video, and social content
VIRGIN VOYAGES x NURSE.COM - Nurses Week Cruise
Leveraged 6th Ave Group’s relationship with Virgin Voyages to give our client, Nurse.com, the ability to celebrate Nurses Week in style, offering 30 nurses an epic, cruise experience at an accessible price point.
OUR ROLE:
Negotiated and coordinated partnership with Virgin Voyages
Organized all trip details and group management for 30+ attendees
Produced onboard activations to engage nurses and highlight Nurse.com’s brand
Managed all event communications pre-, during, and post-cruise
Directed and delivered professional photo + social content for extended reach
KILOH + CO - Kick Off Event
Fall fashion show launch event in Detroit celebrating Kiloh + Co.’s new seasonal merch with 175+ attendees, activations, brand partners and sponsors..
OUR ROLE:
Secured and managed sponsor/vendor relationships
All swag bag procurement
Negotiated trade value exceeding $10K
Secured event sponsorships
Coordinated media coverage for event
Day of in-person support
BEAM LASER STUDIO
Beam Laser Studio already runs impactful events and has strong internal systems in place. 6th Ave Group partners with their team to maximize visibility, strengthen community ties, and attract their ideal clients through social strategy, grassroots marketing, and creative campaigns.
OUR ROLE:
Assist with social media ideation, campaigns, and filming
Coordinate trades and collaborations to increase event ROI
Facilitate connections with local businesses to grow community presence
Provide design support to align marketing materials with brand identity
Amplify and maximize the impact of events Beam already executes successfully
THE SHELBY - See You Sunday Events
THE GOAL
Our client, the shelby, wanted to get more of their ideal customers into the space. The goal wasn't just awareness, we wanted people to actually experience the venue, create great content, and ultimately drive sales.
THE IDEA
We knew the right partnership could make that happen. We partnered with Ashley, founder of See You Sunday Events, because she had already built an engaged community of women who were exactly who we wanted to introduce to the shelby. Then, we brought in Grey Goose as a sponsor, allowing every guest to enjoy a complimentary cocktail while adding another elevated brand to the experience.
OUR ROLE
6th Ave was really the connector in the middle, bringing the right people together and moving all the pieces. We connected the venue, community partner, and brand sponsor, helped shape the experience, coordinated the details, and made sure everyone was working toward the same goal.
The result was an unforgettable night that brought 60 ideal customers into the shelby, generated organic content (50K views+) and social exposure, and gave guests a reason to come back. We believe the best partnerships work because everyone wins!
KILOH + CO x COOL MOMS CLUB - Night Out Event
Supported Kiloh + Co.’s launch party in partnership with Cool Moms Club, bringing together both communities for a high-energy, sold-out event. 6th Ave Group secured the venue and catering through trade, coordinated sponsorships and swag bags, and ensured the event ran seamlessly at full capacity.
OUR ROLE:
Coordinated trades, sponsors, and event activations
All swag bag procurement
Managed event-day execution and vendor support
Directed social content creation to maximize community reach
Ensured seamless collaboration between two distinct brands
AT&T FIRSTNET
Created a custom brand experience for our client, Nurse.com, for one of our sponsors, AT&T FirstNet to celebrate and give back to nurses, one of their most important audiences. The hospital-based event featured hands-on activations, including custom hat-making, snacks, and sponsor-driven touchpoints designed to make nurses feel appreciated and supported.
OUR ROLE:
Concepted and executed the event experience from start to finish
Managed all sponsor communications and deliverables
Coordinated with hospital venue and on-the-ground teams
Provided full event-day management and coordination
Directed professional photography, video, and social content
Conceptualized unique “giveback” theme centered on appreciation
Set up custom hat-making station, snacks, and activations
A Look Into Our Content
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A Look Into Our Content -
